The new CI of Dongkuk Elecons, which dreams of a better future value, is designed by combining ‘D’ and ‘K’ in a three-dimensional form to symbolize a leap forward and continuous development in the global market based on stable growth. The shape of the object, with the letters ‘K’ and ‘D’ peeling off, implies that it is a future-oriented company that is constantly seeking new changes and creations, not just a company settling in the present. In addition, we visualized the values of a company that puts off dirt and always pursues cleanliness and puts customers first in mutual consideration. The main color, Blue Color, is used to emphasize the image of a reliable company that always has a sense of trust for customers, and Emerald Color is a colorized corporate philosophy that is clear, clean, honest and upright.